Step Up Your Email Marketing!

Learn how to craft compelling emails that connect with your audience using behavioural insights, engagement strategies, and creative inspiration from other small organisations.

 

Training details

Emails and newsletters are one of the most powerful and cost-effective tools for charities to reach their audiences – whether they’re service users, supporters or volunteers. But are yours working as hard as they could be?
Join this workshop to learn:

  • The behavioural nudges behind a simple, well-designed email
  • How to use automation and audience segmentation to engage your mailing list members
  • How often you can and should be sending your email
  • Creative ideas for emails from other small organisations

 

Who should attend?

Are you ready to take your email marketing to the next level?

This workshop is ideal for anyone responsible for writing marketing emails for their organisation. There is no need to be an IT expert, but basic digital confidence is required.

 

Trainer

Ab Brightman is an independent, dynamic trainer and co-designer working for social change. She collaborates with nonprofits, impactful organisations and the people they support to create and develop new ideas, skills and strategies.

“A seriously refreshing and insightful person to work with.” - Ellie Hale, CAST

Ab's background is rooted in digital and design methodology, and the design and delivery of training in non-formal education; a learning style that centres learning through doing, adaptability and the participant's agency. 

 

Cost:

£40 per person for OCVA Members

£55 per person from a charitable organisation who are not OCVA members

£70 per person from a non-charitable organisation


Time:
10 am – 1 pm. There will be a short break during the session. 

 

Course venue:

The Source (next door to OCVA office),

Floyd’s Row,

Oxford OX1 1SS

Details of getting into Oxford by bus, cycle, car or train can be found here. Please note there is no parking at the venue.

 

Click on 'Book Now' at the bottom of this page to book your place. If the event is fully booked, please register to add your name to the waiting list. 

Please note, if you are booking on behalf of another/others, you must have their names and email addresses ready. If they do not have an email address, please contact us by emailing training@ocva.org.uk

 

 

When
October 8th, 2025 from 10:00 AM to  1:00 PM
Location
The Source (next door to OCVA office)
Floyds Row, St Aldates
Oxford, OX11SS, OXF
United Kingdom
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Contact
Phone: 01865 251946
Event Fee(s)
Training costs 40 / 55 / 70
Members £40.00
Non-members £55.00
Outside agencies £70.00
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